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Take a Fresh Look at the DJC

Take a Fresh Look at the DJC

AGC would not be able to have the successful events and meetings without our generous partners! As a benefit of our yearly Partner Program, we spotlight each of our member partner companies. To learn more about them, we ask that they complete the following list of questions:

Who is the Daily Journal of Commerce?

The Daily Journal of Commerce is the leading source of built industry news and information in the Pacific Northwest. Our editorial content, virtual plan room, and events are focused on providing you actionable leads and helping you make valuable connections. Our array of marketing products—from custom events to our powerful ThriveHive digital marketing tools—allow us to build highly targeted, measurable campaigns that get you business.

What is the DJC’s overall mission and goals?

We measure our success in the success of our subscribers and advertising partners. For over 146 years, the DJC has worked hard to establish itself as the leading inside source to key information that develops opportunities and forges relationships in the region. While that remains our core value, we want to grow with you. As technology advances, and projects become increasingly more complicated, we want to make your life easier by providing leads and opportunities in the format and time frame that you need to be successful. We aren’t the same DJC we were a year ago, and we don’t expect to be the same DJC next year, or in the next 146 years.

What is the key focus of the DJC this year?

The main focus this year is establishing the DJC as the regional leader in programmatic digital advertising for the business-to-business marketplace. Not many people know this, but the DJC, in partnership with the other newspapers under our parent company, BridgeTower Media, and our sister company, ThriveHive digital marketing, are truly on the forefront across the nation in building digital advertising products for business-to-business marketing.

If you look into Google ad networks, Facebook advertising, search engine marketing, etc., they’re mostly set up as a marketing platform for business-to-consumer sales. As longtime experts in business-to-business marketing, we’re using our institutional knowledge and data to work with companies like Facebook and Google to develop products that meet the needs of the business community.

We believe we’ve developed those products. We’re now focused on working with our longtime advertising partners to build campaigns and start optimizing results.

Why do you find your relationship with AGC valuable? How does this support your company’s key focus?

In a lot of ways, the DJC and AGC have the same values and goals: to support and grow the local building industry. This shared interest has forged one of the DJC’s deepest and most long standing relationships. Saying this reminds me of a time recently that myself and some AGC staff were trying to figure out when a deal we had in place first started to see what was originally agreed upon. We never did find the root of the deal, but it stood out to me just how far back our relationship goes.

We’d also add that while the AGC is a big organization with lots of members and several different hats to wear, I feel like I can always call someone up if I need an answer or am looking for more information on something. The organization has a great understanding of the issues the industry is facing, which helps us do our job better.

Do you have a feature you would like our members to learn more about?

If you haven’t ever checked out our virtual plan room, DJC Project Center, we offer the most comprehensive database of projects in the Pacific Northwest. A membership gets you access to our daily new projects email, a searchable database, job updates tracking capabilities, and free download of any project documents. We offer free one-day trials. Please visit the website or contact DJC Project Center Manager Sharlene Richard, 503-802-7252.

If you’re interested in learning more about our products or marketing opportunities, you can always contact our publisher, Nick Bjork, directly, at 503-802-7214.

Lastly, if you want to see what the DJC is all about, we recommend you come to one of our events. Visit www.djcoregon.com/events for more information on what’s coming up.

If someone was to take away one important fact about the DJC, what would you want it be?

Due to our longstanding position in the industry, which is something we take great pride in, a lot of people look at us as the same-old DJC. While we plan to be here, servicing our readers and advertisers, like we always have, that’s just not true. We’re a part of the largest newspaper company in the United States, GateHouse Media, and are part of one of the most sophisticated business-to-business publication groups in the country in BridgeTower Media. We have the same sort of relationships that the DJC has with its audience in every market we serve, yet we have to backing to make bigger things happen. While the DJC is a battle-tested marketing platform, we offer so much more than that, including: video production, website development, programmatic advertising campaigns, and lead generation platforms.

If you want to learn more about these offerings, don’t hesitate to reach out.

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